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The scope of this proposal is to propose standard methods for partitioning a cohort of consumers into subgroups, called consumer segments, based on specified criteria. The criteria fall into two major categories; 1) a priori criteria, such as age, gender, geography, etc. and 2) preference/liking-based criteria, such as subgroups of consumers with similar patterns of liking scores across a set of test products.
Reģistrācijas numurs (WIID)
85801
Darbības sfēra
The scope of this proposal is to propose standard methods for partitioning a cohort of consumers into subgroups, called consumer segments, based on specified criteria. The criteria fall into two major categories; 1) a priori criteria, such as age, gender, geography, etc. and 2) preference/liking-based criteria, such as subgroups of consumers with similar patterns of liking scores across a set of test products.
